5 STEP PROCESS ARCHITECTS &  DESIGNERS CAN USE TO CREATE  SKETCHLIKE ORIGINAL PERSPECTIVES USING A.I. IN MINUTES

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Create Original Design Ideas That Are Uniquely Yours

Hi, I’m Jason Josselsohn – the Concept Design Architect. Over the past 23 years, I’ve mastered the art of architectural design and presentation, producing concept proposals for some of the most prestigious firms. Throughout my career, I’ve designed hundreds of projects, ranging from high-rise towers to resorts, and I’ve refined workflows that make the design process efficient, enjoyable, and productive.

But here’s the truth: even seasoned architects face challenges with creativity under pressure, especially when preparing for tight design presentation deadlines. Stress and time constraints often rob us of the ability to innovate, leading to generic solutions rather than truly original ideas.

AI is already beginning to influence the architectural design process, but it will likely take several years—if not decades—for it to fully reinvent the field. AI is currently helping architects in various ways, such as automating repetitive tasks, generating design options, optimizing building performance, and offering new tools for visualization, especially in the area of ideation.

What is AI Ideation?

AI  is a transformative way to spark your creative process. By using artificial intelligence tools like MidJourney,  you can create imaginative, original images that inspire and inform your designs.

This process isn’t about replacing your creativity—it’s about amplifying it. AI generates visual possibilities that belong to you, helping you explore ideas that are entirely unique. These tools are not a shortcut to finished designs; instead, they provide a playground for exploration, allowing you to dream bigger and bolder.

Why use AI for Original Ideas?

In traditional workflows, architects often rely on past projects or mainstream references for inspiration.  With AI, you can break free from these constraints. Imagine combining the natural beauty of Fallingwater with entirely new concepts inspired by AI-generated visuals—blurring the line between reality and imagination and design styles.

AI-generated images are like stepping stones to your next masterpiece, and they belong to you, yes that's right the copyright is yours.

AI in this case allows us to :

  • Explore design ideas we may not have considered.
  • Quickly visualize concepts for inspiration.
  • Create a rich library of unique, personalized imagery.

Why This Matters to you

Clients today demand more than ever before—they want originality, impact, and a clear connection between the design and their needs. High-end photorealism might impress, but it can’t replace the magic of fresh, imaginative ideas. AI Imagineering allows you to step into a realm of possibilities where your designs stand out, not just for their execution but for their originality.

Whether you’re struggling to come up with fresh ideas or looking for a way to streamline your process, our PDF will give you an overview of what needs to be done, however we have a mini masterclass that will give you within 2 hours everything you need to produce this imagery and how to set it all up to get the best results..

Take a Giant Leap

Design is evolving, and so should you. AI isn’t just a tool—it’s a partner in your creative journey. Let’s Ideate together and create designs that inspire, communicate, and stand apart from the rest. The workflow and PDF is the beginning of what one will be able to do using the incredible creativity that AI can bring to the drawing table to influence our decision making quickly.

Look at the imagery  below and see for yourself how magnificent Ideas can be created.

The proof is in the pudding and I am happy to help you explore how to do this,

 

COME JOIN OUR LIVE SESSION

ARTIFICIAL ITELLIGENCE | INSPIRED BY WRIGHT

The house depicted in the generated image closely resembles Frank Lloyd Wright's iconic Fallingwater, with its striking organic design and seamless integration into the natural surroundings. The structure features cantilevered terraces that extend over a flowing stream, creating a strong connection between the architecture and the environment. Natural stone materials and expansive glass windows allow for unobstructed views of the lush landscape, while the sound of water cascading beneath the house adds to the serene atmosphere. This image, although inspired by Fallingwater’s design principles, is an original creation generated using MidJourney, and stands as a unique interpretation of architectural harmony between man-made structures and nature.

ARTIFICIAL ITELLIGENCE | INSPIRED BY WRIGHT | FALLING WATERS

This piece, created using MidJourney, showcases a unique interpretation of Wright’s work, blending minimalistic tones and textures to capture the essence of Fallingwater in a subtle, artistic form. The approach to rendering through MidJourney’s workflow allows for a clean, almost hand-drawn quality that conveys the delicate balance of nature and modern design.

ARTIFICIAL ITELLIGENCE | INSPIRED BY WRIGHT

Images like these are incredibly evocative and can stand as original works of art. The blend of minimalist tones, fine liner details, and watercolor-like textures create a powerful, expressive visual experience that captures the essence of Wright’s design. These pieces not only pay homage to his vision but also bring a fresh, artistic interpretation that can stand on its own as a unique creation.

JONATHAN LEIBOWITZ

CEO, EMPOWERED SPACE
"We have been delighted utilizing Jason's services and highly recommend his abilities to create powerful concept design & presentation."

FRANC BRUGMAN

CEO BRUGMAN + PARTNERS 

" Jason can take rough planning and create unbelievable, sometimes astounding presentations".

Eben Van Rensburg - Architect SA


What usually takes months to do, Jason can get done in a couple of days, and that is awesome, so yes, I can recommend this method, which can save you a lot of time."

Irena S. Architect USA


New York Architect.......I felt like this course was awesome;
it was In alignment with doing things expediently...

Karibu Karanya - Uganda - Architect

My Background has been Archicad since 1990, will recommend it to any architect. The most crucial thing is the warm touch with the artful render compared to other programs, something priceless.

Ron Sieh | Architect USA

I like the sense of community sharing, and the tutorials are great. I was looking for a new technique. I traditionally use photo-realistic renders. I like the artistic, sketchy style and was excited to find a new way to produce easy renders that I don't have to overthink!

Binita Vora | Architect | Atlanta

I used photoshop to tweak the 3d imagery instead of returning to the 3d Model each time. The training was made simple and easy to understand.

Robert Beach Architects USA 

 "Architects, our renders look far superior ..."

Jeri Spurling | Architect USA

I think it's genius how you put these various techniques from various software together and using your eye and knowledge....it helps take the control back from the computer in a pretty exciting way. I have never seen our business so busy, and this will help me.

Crispin Shurr| Architect  
Australia

Working through the process has enabled me to think about Design Architecture and what generates complexity, depth and form. I will take what I have learned back into my design process. This training has been a two-way street.

ARTIFICIAL ITELLIGENCE | INSPIRED BY WRIGHT

Images like these are incredibly evocative and can stand as original works of art. The blend of minimalist tones, fine liner details, and watercolor-like textures create a powerful, expressive visual experience that captures the essence of Wright’s design. These pieces not only pay homage to his vision but also bring a fresh, artistic interpretation that can stand on its own as a unique creation.

ARTIFICIAL ITELLIGENCE | INSPIRED BY WRIGHT

Images like these are incredibly evocative and can stand as original works of art. The blend of minimalist tones, fine liner details, and watercolor-like textures create a powerful, expressive visual experience that captures the essence of Wright’s design. These pieces not only pay homage to his vision but also bring a fresh, artistic interpretation that can stand on its own as a unique creation.