FREE Artful Render Empowerment Week
KICK-OFF | 15 - 26 JULY
L I V E Z O O M & V I D E O T R A I N I N G
"An alternative method for architects to render & present 3d design models in an Artful, Sketchful Compelling Way, reducing stressful deadlines and saving thousands of hours of labour."
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Interview with Blue Turtle Consulting for Architects.
I met with Alexandra Howieson [Architect] from Blue Turtle Consulting, discussing the business of Architecture and how the Artful Render can help designers secure projects faster. The communication of design effectively is key to securing fees to fuel the design process.
[ watch time 28 minutes ]
How does the Artful Render Technique benefit a Design Architect?
Hi, I'm Jason Josselsohn – the Concept Design Architect. For the last 18 years, I have worked as a Design Architect, producing concept proposals for several prestigious firms. I have constantly refined my presentation strategy & workflow whilst designing many large-scale mixed-use projects, including higher rise, hospitals, resorts, retail centres.
High-pressure design presentation deadlines can be the demise of any Design Architect. One can justly say that stress and long hours can be an occupational hazard in this kind of work. Working under such pressure is not only unpleasant, but it takes its toll on the quality of your work, health and lifestyle. To meet this significant challenge in my career, I learned how to streamline my design & presentation workflow to cope with these daily design challenges. In addition, effective communication of 3d Ideas is a powerful tool in acquiring work.
However, sometimes the design software we work with can inhibit us from artfully expressing our Design visuals quickly. Most of the time, we need to rely on 3d specialists to complete our presentation tasks or simply resort to standard image exports from programs like Revit, Archicad and other similar programs.
Most architects are proficient designers, yet when it comes to 3d presentation typically fall flat and fail at producing powerful compelling perspectives. Itis crucial to create powerful imagery to fast without relying on 3rd parties to stimulate the client to make fast decisions, so that budget can flow.
WHY NOT USE REGULAR HIGH END RENDER TECHNIQUES
The modern-day "Hybrid Design Architect", should have a two-fold set of tools at his disposal, 3d Design Modelling and the ability to communicate ideas (translate the model into impactful imagery with the least amount of effort possible.)
A designer may argue that it is sufficient to export imagery from native design software or use 3d programs that help render. The risk of producing less than adequate imagery can jeopardise the future of any project, and this demands extra attention in the industry. High-end rendering techniques are time intensive and unforgiving when it comes to mistakes. And average image exports can be too sterile and cold when presenting to the untrained eye.
TALENT OR LUCK IS NOT A PREREQUISITE TO KNOW HOW TO PRODUCE 3D'S THAT ARE AMAZING
The Art of creating 3d designs / powerful presentions within a structured streamlined workflow & system is accessible for every design architect right now, this can be done without relying on a huge amount of talent or complex techy know-how. The need to have these skills as an independent architect is a necessity in the industry these days.
THE NEED FOR AN IN-BETWEEN PHASE OF PRESENTATION TECHNIQUE
The Artful 3d Presentation Workflow is a process somewhere between the realms of high-end rendering and rough standard model exports. I wish to share this method in our Free Empowerment Training Week Workshop, coming up soon this month. We will be exploring innovative ways to streamline and breathe life the visual presentation and production process. These techniques will shift your daily design habits if you are struggling with3d presentations and point you in the right direction when choosing a set of cutting-edge design software tools.
ces="true">Most architects are proficient designers yet subcontract 3d perspective imagery to 3rd party visualization artists, this causes a bottleneck in the process, and jeopardize the architect's authority over his design process. Alternatively, if there is no budget, stock standard images exports from local software's are used for client meetings, which can be counterproductive because they lack finesse.
3d perspectives, together with 2d planning, are effectively part of your sales strategy to secure fees, to manifest the final built form. The more compelling these images are, the greater the client's chances of making quick snap decisions, to inject the project with finances.
Most design architects rely on High-end photorealistic 3rd parties to create imagery to sell their work. This advanced process can be demanding on human resources, financial outlay, and know-how. Other alternatives, like stock-standard imagery exports from local design software, can be sterile.
I look forward to sharing these techniques that have taken me 17 years of trial and error to acquire. During our time together, all you need to do is sign up on the top right of this page. I will send you a free complimentary seat in our live training schedule in the next two weeks, and you can also experience our latest workshop.
In Friendship
Jason Josselsohn
The Concept Design Architect
Office Campus Nigeria
This conceptual perspective was created for a first meeting to secure an office Campus in Lagos Nigeria. The Dual building size blocks of 30 x 40 m2 with a vertical circulation in the central core, Revit, allowed me to create playful poetry between concrete masonry walls, transparent curtain wall systems, and shading devices (brae Solaire).
An optimised render method
The Artful render is a fantastic way to quickly produce on the fly imagery to blow your clients' socks off in any meeting. There are many ways to render, but this way is by far the quickest and most potent method that I know of, particularly lends itself to looking like a hand sketch drawing. Most architects need a production method that helps them see excellent versions of their design within minutes.
Design & Rendering Towers
Urban Towers that are nested in the Hub of Telaviv the images produced using Revit, SketchUp and photoshop with Vray. Delivered three days from conception, Vray allowed for reflections in the glass and a softer technique to drop shadows.
The Hybrid Design Process
- Three Design & Presentation Software tools
- Overlapping common, design & presentation software strengths.
- Hybrid Design Architect can combine the strengths of three design & presentation software tools.
Black and white renderings of Retail Shopping
Proposed Main shopping mall entrance Lagos Nigeria. The geometry of the 3d triangle became a generator shape for the entrances and the skylights. It is essential in retail design to set up a language that can translate throughout each scheme, blending, form & functionality with the retail shopping mentality. These images were created in black and white without any texture mapping to leave room for interpretation from the client, without being too dictatorial about materials and colour.
CEO of Empowered Spaces Architects, Johannesburg South Africa commercial architects specializing in retail office, & industrial we presently employ 42 staff and have been around 20 years.
"We have been very happy utilizing Jason's services and highly recommend his abilities to create powerful concept design & presentation"
JONATHAN LEIBOWITZ CEO EMPOWERED SPACES
A commercial architect based in Johannesburg South Africa some of his projects have been Legacy Corner, Michelangelo Towers, & Tyger Valley Shopping Center."I worked on numerous schemes with Jason, Residential, Hospitality, Office Hotels, Urban proposals mixed-use developments.
"Jason has the ability to take rough planning, and create unbelievable, sometimes astounding presentations".
FRANC BRUGMAN
CEO BRUGMAN + PARTNERS ARCHITECTURE
Eben Van Rensburg is a Design Architect also situated in Johannesburg and has worked on numerous commercial schemes as a Design Architect."
What normally takes months to do Jason can get done in a couple of days, and that is awesome, so yes I can definitely recommend this method, which can save you a lot of time"
EBEN VAN RENSBURG
CREATIVE DIRECTOR
Quick Urban Proposals
A Holistic Ministry, urban proposal including, hotels, retail centres, church stadium - fitting 80 000 people, civic centres, student housing, pastor housing, Video Production Village, upmarket villas & holistic healing hospital & retail shopping. The scheme was put together in a few days, using Revit's massing tool, Sketchup and photoshop. Final post-production in photoshop allowed me to print the final imagery on a full-colour laser printer to show the client.
Standard Plan Printer Black & White
Proposal for Meridian Mall, my favourite part of the day after constructing my final layouts is printing my images out on A0 in black and white using the black and white A0 plan printer on regular paper. When modelling in Revit & Sketchup, an immense amount of detail created using the curtain wall and massing systems that finally express themselves in the final rendered images. These final collages when they come out of the A0 laser printer make the day all worth it. A Monotone print at A0 for a dollar or two when presented to the client flat on the smooth boardroom table, mimics fineliner and charcoal. A typical black and white plan printer can do wonders.
Tel Aviv - Residential Proposal
The beachfront proposal in Tel Aviv is of refurbished block building form the '50s. The green landscape intervention in front of the buildings unites the urban landscape, which was once parking area, has become a social green public space that people can celebrate, filled with trees, and paved walkways. This image looks fantastic when printed on A3 tabloid-size paper. The final images were rendered in SketchUp using Vray and printed on A3 / Tabloid size paper.
Theme Park Rendering
This image was an intricate theme park designed for children around safety standards in Israel. The final design & illustration needed to be softened and annotated in photoshop. Design constructed in Revit exported to SketchUp and final post-production in and annotating in Photoshop
