Architects that struggle to create 3d perspective imagery to wow clients can now achieve mastery.

Hi, I'm Jason Josselsohn – the Concept Design Architect. For the last 23 years, I have worked as a Design Architect, producing concept proposals for several prestigious firms. I have constantly innovated my design and presentation workflow, making my studio time pleasant and returning home after work without exhausting myself. I have contributed to and designed hundreds of large-scale mixed-use projects, including high-rise towers, hospitals, resorts, retail centers and residential homes.

High-pressure design presentation deadlines can be the demise of any Architect. Stress and long hours can be occupational hazards. Working under such strain is unpleasant, but it takes its toll on the quality of work, health and lifestyle. To meet this significant design challenge in my architectural career, I learned how to streamline my 3d design & presentation workflow without compromising the quality of my work. I also learned how to celebrate technology as a creative & tool rather than technological bottleneck.

Communication of 3d Perspectives of your designs are essential. Clients are not well trained to understand complex drawings, i.e. elevations, sections and plans. A 3d perspective is a vital tool that allows the Architect to bridge the communication gap between the design intention & clients needs . These tools are most often not used correctly and can overwhelm designers that are preparing for presentations.

Most designers who are competent enough to navigate the complexities of 3d technology rely on high-end realism to convey design. For these masters of perspectives, no matter how easy the software may be, the photorealistic process is intense, demanding, and time-consuming, especially before crushing deadlines. Lately Artificial Intelligence seems to offer quick fixes, but the truth is when you shortcut the process their are gaps that now need to be filled.

The trick for a designer is to simplify the 3d communication toolset and workflow. The "Hybrid Architects Artful Render Studio", has been created in response to this challenge to swiftly to learn how to create perspective imagery in a fraction of the time , combining a few different software tools. 

The Hybrid Workflow is a process somewhere between the realms of high-end rendering and hand render. The final result completes what looks like a natural hand sketch rendering still maintaining design integrity, and control over the presentation process.

If you are currently struggling with preparing 3d perspectives, you can register to watch the Masterclass and learn how to add the human touch so that you to can impress clients and win projects.